How do travel and tourism contribute to Greenland’s economy, jobs, and local development? A new survey of travelers aims to help answer this question. Visit Greenland is therefore encouraging both visitors and local travelers to participate in the survey.
Visit Greenland is now launching a new economic study as part of its efforts to strengthen the data foundation for tourism in Greenland. The study is intended to contribute to the ongoing work on Greenland’s Tourism Satellite Account, also known as the TSA.
TSA is an internationally used method for measuring the economic impact of tourism. In Greenland, it is used to provide a more accurate picture of how travel and tourism contribute to society—both nationally and locally.
For travelers, the survey takes only a short time to complete. Among other things, the responses will provide better insight into how travelers move within, to, and from Greenland; how long they stay; which destinations they visit; and their spending.
A New Chapter for Tourism in Greenland
In 2025, Visit Greenland published Greenland’s first official tourism satellite account. It showed that in 2024, tourism directly accounted for 4.9 percent of Greenland’s GDP and employed an average of 1,800 people.
At that time, Greenland was still on the cusp of a new era for tourism. The new international airport in Nuuk opened in late 2024, and the coming years will reveal how improved accessibility affects travel patterns, consumption, and value creation.
The new study will therefore be an important contribution to monitoring developments following the opening of Nuuk International Airport.
Both visitors and local travelers are included
The survey is aimed at travelers who visited or traveled within Greenland in 2026. This includes international visitors, business travelers, vacationers, and Greenland residents traveling domestically.
All responses will be treated confidentially and used only in aggregate form.
From Growth to Value
The study is part of Visit Greenland’s long-term efforts to develop tourism on Kalaallit Nunaat’s terms. In Visit Greenland’s strategy leading up to 2035, the ambition is to turn growth into value—for local communities, businesses, nature, culture, and the entire country.
High-quality data is an important part of this work. It makes it possible to track trends in tourism over time and provide a more accurate basis for decision-making for government agencies, the business community, destinations, and local communities.
The project is funded by the EU’s Green Transition program.
How to Participate
The survey can be completed online through June 30, 2027, via this link: https://surveys.ramboll.com/LinkCollector?key=S3NT9AJVJK31&b;_1=6.0
A travel gift card worth 25,000 kr. will be raffled off among the participants.
Visit Greenland encourages hotels, tourism operators, airlines, cruise lines, destination management companies, workplaces, and other partners to share the survey with relevant travelers.
