The Board of Directors of Visit Greenland has appointed Linda Kleist as the new CEO. Linda Kleist
will thus continue to lead the organization, having
served as acting CEO since Anne Nivíka Grødem’s resignation.
The appointment follows a recruitment process in which the board emphasized Visit Greenland’s
need for a long-term leadership solution that can ensure continuity, stability, and a clear direction
for the organization’s future work as the national tourism organization.
“Visit Greenland faces an important task. With our strategy toward 2035, we have set a clear
direction for how the organization will strengthen Greenland’s position as a travel destination while
supporting responsible tourism development that creates local value and is grounded in Greenland’s own
conditions. This requires a director who can translate strategy into action, unite the organization, and strengthen
collaboration with destinations, the business community, authorities, and international partners. Linda is
well-equipped for this task,” says Anette G. Lings, Chair of the Board at Visit Greenland.
Linda Kleist comes from a position as Head of Destination Development & Cruise at Visit Greenland
and, since 2023, has been working on national destination development, collaboration with regional tourism boards,
stakeholder dialogue, and the strategic implementation of initiatives across the country. She has been part of Visit
Greenland’s management team and has held professional and managerial responsibility for translating strategy into concrete
actions in close collaboration with destinations, the business community, and partners.
Prior to her time at Visit Greenland, Linda Kleist was Destination Manager at Destination Diskobay, where her
work included regional branding, stakeholder collaboration, wayfinding, visibility, and local
tourism development
.”Visit Greenland needs a director who can lead the organization’s national role while
simultaneously strengthening Greenland’s position internationally. This requires strategic vision, commercial
acumen, and the ability to build strong partnerships across destinations, industries, and
international partners. Linda possesses this combination. She knows the organization from the inside, has solid
experience in local, regional, and national tourism development, and has demonstrated that she can translate strategy into
action and drive progress in complex processes,” says Anette G. Lings.
The Board emphasizes that Linda Kleist has a strong understanding of the overall mission Visit
Greenland must undertake—from international positioning and market development to local capacity,
collaboration, and value creation in the tourism industry.
Linda Kleist was born and raised in Kalaallit Nunaat and has traveled throughout
the country during her childhood and professional career. She holds a Professional Bachelor’s degree in International Hospitality Management and has a background
in marketing economics.
As CEO, Linda Kleist will lead Visit Greenland’s ongoing efforts to
strengthen Greenland’s international position as a travel destination and support responsible
tourism development that creates value for the entire country
.I am very grateful for the board’s trust and humbled by the task. Kalaallit Nunaat is my
home, my driving force, and my professional foundation. I will continue working to ensure that Visit Greenland contributes to
strengthening Greenland’s international position and attracting visitors who approach our country with
curiosity and respect—and where tourism creates even greater value in the local communities it
becomes a part of. “For me, responsible tourism development is also about supporting an attractive
tourism industry and a development where Greenland is both a great place to live and a great place to visit,”
says Linda Kleist.
With this appointment, the board aims to ensure continuity in Visit Greenland’s ongoing work while
strengthening the organization’s ability to translate its strategy into concrete results. This comes at a time when
international interest in Greenland is growing, and when the development of tourism requires clear
priorities, strong partnerships, and close collaboration between local stakeholders, destinations, businesses,
authorities, and international partners.
