The partnership is based on a shared ambition to use soccer as a unifying force in Greenlandic society and as a platform for promoting positive values across generations and communities. Through soccer and other health-promoting activities, KAK and Brugseni will also promote a more active lifestyle.
Kenneth Kleist, Chairman of KAK, says:
– Brugseni’s decision to enter into a strategic partnership with us is a major recognition of Greenlandic soccer. Together, we will have the opportunity to further develop the sport while reinforcing the values that soccer represents—community, health, and unity.
Allan Kristoffersen, CEO of Brugseni, adds:
– As a company owned by Greenlandic members, it is important for us to actively contribute to society and create more health-promoting initiatives. This is an integral part of our new strategy at Brugseni. Soccer is a unique unifying force in Greenland, and through this partnership, we aim to help develop both the sport and the community surrounding it. Our values align closely with those of KAK, and we see great potential in this collaboration.
“Arsaqatigiippugut – We Play Together”
With approximately 5,500 active players, soccer is the most popular sport in Greenland. The partnership aims to help strengthen ties across the country and launch new initiatives focused on public health and community building, among other things.
At the same time, Brugseni is making a significant financial contribution to further developing KAK, with the aim of promoting soccer culture even more and achieving success on the international stage.
As part of the partnership, a logo has been developed with the slogan “Arsaqatigiippugut – We Play Together.” The logo combines the KAK logo with elements from Brugseni’s visual identity, and it will serve as a symbol of the new partnership moving forward.
Through this partnership, Brugseni will play a prominent role in Greenlandic soccer and bring the sport closer to customers and local communities. As a concrete part of the partnership, Brugseni will soon begin selling KAK’s official jerseys in select stores. The initiative aims to make it easier to support Greenlandic soccer while increasing visibility both nationally and internationally.
Allan Kristoffersen, CEO of Brugseni, says:
– We look forward to developing this partnership with KAK and the players, who serve as role models for children and young people. Our goal is to create engaging experiences and make soccer even more accessible to our customers and employees.