Although the road hasn’t always been easy, it is precisely these challenges that have made them wiser as entrepreneurs.
Liam Fussing Rosbach, who was born and raised in Ilulissat, moved to Nuuk in 2017 to attend the high school’s sports program, where badminton played a major role in his daily life. As early as 2019, he took his first steps into the world of entrepreneurship with his sole proprietorship, Red Leap, which worked with film production, DJ gigs, and small events, among other things.
Daniel Robert Platou Kristiansen, who was born in Colombia and raised in Nuuk, began his entrepreneurial journey in 2021 with a clothing brand. Since then, he has, among other things, established Greenland Martial Arts, which is now operated under PR Consult.
“We’re really focused on PR Consult and the various projects we’re developing,” says Daniel.
From music management to events and film
PR Consult—a name derived from the partners’ surnames, Platou and Rosbach—began with the idea of music management. However, the realities of a small market like Greenland meant that the company took a different direction.
Today, the focus is primarily on events and film productions.
“We organize two or three major events a year and also work on film productions. On some productions, we handle safety and coordination,” explains Liam.
Their experience includes participation in international film productions and major events in Nuuk. Among other things, they are behind the Greenland Martial Arts event, which has grown into a major production combining martial arts, music, and entertainment into a single experience.
Last year, they took part in a major French film production, among other projects, and have also worked on several other productions, where they were responsible for technical solutions, safety, and coordination, among other things.
Learning from mistakes
The two entrepreneurs make no secret of the fact that the journey has presented financial challenges and events that didn’t go as planned.
For example, their first concert featuring Greenlandic musicians was held in December—right in the middle of the holiday party season.
“Not many people showed up, and it ended up being a money-losing event,” they say.
But just 20 days later, they organized another concert, which turned a loss into a profit.
Later, they also tried their hand at a concert in Ilulissat with Greenlandic musicians and a large team of technicians and video crew. Here, too, the lessons learned came at a high cost.
“We learned that you have to understand the market and choose the right date. We make mistakes, but we also learn from them,” says Daniel.
For the two young entrepreneurs, their mistakes have been an important part of their development.
“We’re still new to the industry and eager to learn. We learn a lot from people with experience and are always trying to improve,” they say.
More than just business
For Liam and Daniel, the business isn’t just about making money. They also devote time and resources to volunteer work and supporting young people.
Among other things, PR Consult has organized workshops on film production and DJing for young people and supported activities for children—including those with special needs.
“We think it’s important to give back and help out wherever we can,” says Liam.
Both are also deeply involved in sports. Liam is an international badminton referee, while Daniel has many years of experience in taekwondo and was previously part of the Greenlandic national team.
Among other things, Daniel has voluntarily developed a tournament schedule for taekwondo competitions in Nuuk to make administration easier for the clubs.
Greenland Martial Arts grew in size
One of the company’s largest projects is Greenland Martial Arts, which Daniel founded and which has since grown into a major production.
The event combines martial arts with music, big screens, sponsor presentations, and live streaming—inspired by international sporting events.
“Many people didn’t think it would work in Greenland. But people could see that it was something different—entertainment, music, and a great experience,” says Daniel.
Today, the event is also followed by people outside Greenland, and interest is growing among both fighters and partners.
According to the two entrepreneurs, a major event often requires more than six months of planning. Responsibilities are divided among technical support, logistics, security, artists, sponsors, and the actual execution of the event.